BUSINESS PLAN

Marketing Brochure/Business Plan

The following describes an innovative and unusually profitable way that the Music Industry can support the non-profit, charitable world.*

*this document is a work in progress being initially composed to complete the "Partnership Questionnaire" for Susan G. Komen Foundation with whom we are currently discussing the pilot for Luckyman Records. Last year Komen channeled over $800 million to breast cancer research.

www.ShopKomen.com is now selling Garth Brooks' Greatest Hits "Pink Edition". We hope Mr. Brooks will be the artist.

Label Slogan:
Hebrew Transliteration-Tikun Olam “To live one’s life for the betterment of the world”

Mission Statement: 
To establish a vehicle by which the Music Industry will channel monies to any charity wishing to participate the program, in perpetuity.

Who We Are:
Luckyman Records was founded in 2008 by Michael Gliksman. Development began after Mr. Gliksman was offered an Exclusive Production Deal for the label by Leslie Ann Jones, Director of Scoring at Skywalker Sound, a division of Lucasfilm, Ltd.

Having worked in Education and the Non-Profit world for most of his Entertainment Industry career, and being an Orthodox Jew and son of concentration camp survivors, Gliksman has been motivated by a burning desire to make the world a better place.

Luckyman Records CD/Computer Download/LP Charity Program
Once a celebrity level international artist signs on with Luckyman Records exclusively branded CDs, Downloads and LPs can be pre-sold through On-line charity and corporate websites.

The purpose of the program is two fold:

1. it creates a new paradigm to easily raise funds for charities by targeting a broad music listening audience through pre-sales, and
2. the program provides donors/consumers with a CD, LP and Computer Download from a celebrity level recording artist that is unique in both content and unprecedented sound quality.
   

Luckyman Records will help charitable organizations obtain exclusively branded and originally produced musical content that is recorded by world-renowned musical talent.

Because of the uniqueness, in many ways, of the content, each album project will become the catalyst through which thousands of non-profit organizations will raise funds from their current donors as well as attract new donors through exclusive Internet pre-sales. Internet pre-sales will occur through existing methods in place in each non-profit’s website and to the general public through major On-line sales sites by purchaser designating desired charity.

Benefactors of the charities and the general public will be able to “reserve a disc” of a well-defined album of a favorite artist expressly produced for this charitable purpose. Content will be primarily available on Redbook CD (Industry Standard 16 bit 44.1 kh) and multiple formats of High Definition downloads, as well as by special order at a premium price in High Definition CD and Vinyl records.

The “pre-sale” or “reserve a disc” monies will be held in escrow and drawn on for production and distribution costs as needed. Production will commence once the pre-sales equal 200% of the budget thereby assuring that 50% of the sale price is distributed commensurate with sources of initial collected monies. 100% of monies collected over and above production budget, minus a small fractional amount needed for continuing promotion and fulfillment will go to the designated or source charity.

A ‘reasonable” time for fulfillment will be agreed on at the outset of every project and will be included in the definition of the album content and all pre-sale promotion. Fulfillment costs for every project will be guaranteed through ongoing corporate underwriting.

Luckyman Records will establish a self-perpetuating, unprecedented channel of monies to any charity wishing to participate and those designated by the general public.

The pilot project will be underwritten in total by corporate funding once a single major charity and a celebrity level, international musician are secured. [back to top]

Production Quality and Uniqueness

Luckyman Record product will be primarily all acoustic and solo or small ensemble to cut costs and make available special, intimate recordings produced at the highest possible sound quality. This will give the public and artists involved an extraordinary recording in Redbook CD, High Definition CD, multiple definitions of Computer Downloads and Vinyl. Records. And introduce the general public to the magic of acoustic music produced at a quality to date reserved for the “audiophile market” with little or no processing. The content will consist of each artist’s most beloved songs of their own and others and some original material. Mostly, Luckyman Records will present our most loved musical artists in a manner in which they have yet been heard. Each artist’s legal teams will clear all applicable rights.

Luckyman Records takes the newly accepted Music Industry term “Unplugged” to the ultimate expression. In this case, one might instead use the term “Naked”. Because of the unprecedented production quality, material of the greatest personal meaning to each artist and, mostly, raw, stripped down recordings of one artist and their acoustic instrument the artist will be heard as never before. True “soul music” regardless of genre. [back to top]

Reasons for the Label's Necessity

Luckyman Records is vehicle whose time has come for the Music Industry and the Non-Profit world. At this time when distribution in the Music Industry is in the process of being reinvented, Luckyman will utilize and expand the use of New Media Marketing techniques and widen the availability of High Definition downloads, and introduce many to the joys of Vinyl LPs.

And to the beset Non-Profit world create a channel of significant, steady revenue potentially in perpetuity. Luckyman Records is not a one shot event to benefit a single charity. Rather a source of regular, substantial cash flow in a time when charities are struggling and many are turning to commercial endeavors. [back to top]

Proposed corporate partners are online marketing sites such as Amazon, Yahoo, MSN Shopping, AOL, Google, etc. as well as any corporation or individual wishing to participate.

Luckyman Records product will be available to the general public and actively promoted through such Internet marketing sites. It will allow access to the consumer by designation of any desired charity utilizing the “pre-sale” model and the web site’s sales infrastructure.
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Marketing and Promotions

Each participating non-profit organization will be responsible for marketing, promotion and sales of these music products through their existing fundraising and promotion tools-Internet and otherwise. On-line corporate partners will utilize existing infrastructure. Luckyman Records will supply materials and support for all marketing and promotions. [back to top]

Video

Whenever feasible, Luckyman Records in collaboration with Luckyman Media Group will produce and distribute “The Making Of” documentaries with the possibility of a broadcast television and/or On-line series.

The “Making of” DVDs will be distributed through the same channels as the music content, these will be complete films with high interest/entertainment value not only documenting the music production process but give insight into the lives, motivations and passions of the artists, as well as why they selected the songs on their albums and why they are their favorites-written by them or others.

Significantly by not exclusively drawn from footage in the above described films, promotional materials will be exploited and every effort will be made to create “viral video”. That is, relatively short video clips that can be effectively used for marketing purposes. Considering the extreme popularity of Luckyman Records’ artists, and their cooperation and collaboration to raise the maximum funds for charities participating it is reasonable to assume that such “viral” content will be generated and take full advantage of this somewhat new and truly powerful form of Internet marketing. [back to top]

Demographics

The first several Luckyman Records products will be primarily Redbook CDs. The reason, aside from cost and ease of fulfillment, is that the main market for this product will be adults in the 35-50 range. Statistically, this is the significant segment of the public continuing to purchase CD product.

As the label matures and attracts youth oriented artists the computer download market will be tapped and developed. In this way broadening the demographics into the 12-35 range. [back to top]

Budget

*This budget represents a main item listing. As the pilot develops, there will be an Excel spreadsheet time line budget generated.

The pilot program budget will establish an estimated budget for the future pre-sale model projects.

The pilot CD product will be available soon after production and will not utilize any pre-sale. In this way, the label can be readily launched and established.

Production: $20,000

Fulfillment: (including graphics and design) $30,000 for first 10,000 units (units over 10,000 will be paid for by corporate underwriting)

Promotion: $15,000

Public Relations: $5,000

Executive Producer: $10,000

Estimated Total (dependent on in-kind donations): $80,000

*For Luckyman projects beyond the pilot based on the pre-sale model, at the projected sale price of the products of $20, 7,500 units sold would equal 200% of the estimated budget. Assuming the participation of major charities with tens of millions of supporters and General Public pre-sale from major On-line sales, this number of 7,500 units sold is exponentially conservative and small.
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Pilot

The first or pilot project for one major charity with one major artists totally underwritten through corporate funding will establish Luckyman Records and work through the lion’s share of the numerous aspects necessary for continuing projects based on the pre-sale model. The pilot will be offered only on Redbook CD. [back to top]

Conservatory trained opera singer, and American Film Institute Producing Fellow, Mr. Gliksman is celebrating 40 years as an Entertainment Industry professional. In the first ten years of his career, he sang, acted, wrote, produced, and/or directed dozens of stage, film, radio, and television projects.  This portion of Michael's life culminated with his performance in the World Premiere of Tennessee Williams' "The Red Devil Battery Sign" with Mr. Williams supervising.

As a son of two concentration camp survivors from Poland, with the mentoring of famed Nazi Hunter, Simon Wiesenthal, Michael focused his energies toward creating media projects to teach children lessons of the Holocaust. He established a new school of Human Rights Media Education appropriate for younger children. His film, "Hope Out of the Ashes", starring Liv Ullmann, has been studied by millions in the United States and China.

Mr. Gliksman has spent most of his Entertainment career as an executive and Executive Producer specializing in Development. He was one of three Executive Producers, the others being Dennis Dreith and Shari Hoffman, that helped to establish the Environment of People Foundation-an Entertainment Industry based organization established to raise monies for children’s charities including UNICEF Japan and Nordoff-Robbins Music Therapy Foundation. He wrote fundraising material and was considered for Director of Development and continued to present Human Rights oriented projects to the Speilberg Shoah Foundation. Was counseled by Associate Dean, Rabbi Abraham Cooper, of the Simon Wiesenthal Center for Holocaust Studies. The center also collaborated on the Teacher’s Guide for Gliksman’s film, “Hope Out of the Ashes”. He developed numerous projects presented to Turner Broadcasting President, Roger Mayer. And has been recognized as an Independent Producer of film and music projects to date at Skywalker Ranch/Lucasfilm, Ltd. meeting primarily with Leslie Ann Jones, Director of Scoring for Skywalker Sound.
                       
Additionally, Michael is a singer/songwriter and Music Producer specializing in Development. Exclusive production contract is currently in discussion with Skywalker Sound for Luckyman Media Records. Michael is an Artist/Producer of the Taylor and Martin Guitar Companies. As a performing artist and musician Michael has appeared throughout Europe and in San Francisco, Los Angeles and Nashville at such legendary venues as The Top of the Mark, The Troubadour, The Bluebird Cafe, and Douglas Corner.
                       
Mr. Gliksman is a sought-after expert and consultant in the professional and consumer audio/visual industries and a member of the National Academy of Recording Artists (Grammy); the Custom Electronics Design and Installation Association (CEDIA); and the Audio Engineering Society (AES). Gliksman is currently developing Luckyman Records as a financially unprecedented vehicle for the Music Industry to channel monies to any charity wishing to participate. [back to top]

CFO: Joseph Paternoster

Mr. Paternoster has substantial experience in business, investments, tax planning, and in building companies. Mr. Paternoster was a leader of the team that acquired controlling interest in DriWater, Inc. in November 1995. During that time the company has grown its technology and sales around the world. Mr. Paternoster has two issued patents, with three pending, involving water conservation technologies. Mr. Paternoster has spent much time in the Middle East and North Africa perfecting water technologies for arid regions.

 He has owned Paternoster & Associates since 1983, a firm that advises businesses and individuals in tax, investments and financial planning. He owns a trademark for a line of clothing distributed to retailers such as Longs Drugs, Pier 39 and many wineries across the United States. Mr. Paternoster was the owner of Wolfard Co., one of the top 100 art galleries in the United States.

Mr. Paternoster studied Finance at Butte College in Chico, California, is a registered Principle holding a Series 24 and Series 7 Securities License. [back to top]

Pianist/Production Consultant: Lincoln Mayorga

LINCOLN MAYORGA went on after his initial success with the Four Preps to establish himself as a world renowned Classical Concert Artist performing in over 250 cities across America, throughout Europe and in Russia as guest Soloist with the Moscow Philharmonic in a Tribute to Gershwin as well as at prestigious venues from Carnegie Hall to the Hollywood Bowl – Lincoln Center to The Dorothy Chandler Pavilion.

Often cited as one of the busiest studio musicians in Hollywood, he was staff pianist at Disney Studios for 20 years and contributed to the soundtrack of such film classics as “Chinatown”, “The Rose”, “The Competition”, “Pete’s Dragon”, “Ragtime”, “The Way We Were”, and “Funny Lady” as well as TV classics like “Bonanza”, “Dallas”, “Fame” “Little House on the Prairie” “Highway to Heaven” and “Touched by an Angel”.
His legendary pianistic versatility runs the stylistic gamut from 18th century pieces to Ragtime, Pop to Jazz and even includes Rock as attested to by the fact that he was Co-Creator, Arranger, Conductor and Producer of “The Piltdown Men” a Capitol Records rock fusion band of the 60s that has sold millions of records and become an on-going cult favorite around the world.

On the Pop side, he was Co-Producer, Arranger and Conductor of Ketty Lester’s classic million selling recording of “Love Letters” and a recording studio stalwart as Pianist, Arranger and Conductor for artists like Barbra Streisand, Mel Torme’, Johnny Mathis, Andy Williams, Henry Mancini, Vicki Carr, Frank Zappa, Margaret Whiting, Ringo Starr, Phil Ochs and Quincy Jones.

He’s recorded a highly regarded series of Ragtime albums under the name Al “Spider” Dugan and his celebrated classical career encompasses concert collaborations with revered musical luminaries like Itzhak Perlman, Michael Tilson Thomas, Josef Suk, Arnold Steinhardt, Gerard Schwartz and numerous distinguished American Orchestras.
He was recently featured guest on National Public Radio’s “Piano Jazz” with Marian McPartland and re-joined Bruce and The Four Preps on the recent Award-winning PBS Special “Magic Moments.”

Music Industry Consultant: Dennis Dreith

Dennis Dreith has worked as a musician in the film music industry and eventually worked with the Recording Musicians' Association (RMA), becoming its president, a post he held for over 15 years.

Dreith has been the composer for such films as Purple People Eater (1988), The Punisher (1989), and Gag (2005) and his work can be heard in the soundtracks of Jurassic Park, Misery, Braveheart, Addams Family, Sleepless in Seattle, Heart and Souls, A League of Their Own and others.  He has orchestrated and/or conducted scores for such pictures as Misery, Addams Family, Heart and Souls and A League of Their Own, providing services for John Williams, Lalo Schifrin, Dominick Frontiere, Marc Shaiman, Hans Zimmer, Eliot Goldenthal, Mark Isham and Cliff Eidelman.

In addition, Dennis has served as Music Supervisor on several major motion pictures as well as Music Consultant on the legendary Barbra Streisand New Year’s Las Vegas Concert. He has also composed numerous works for the concert stage.  For several years, Dreith has owned his own publishing company "Magic Closet Music" and is a partner in "Maverick Music", a music production company for films and commercials.

Dennis is currently the Chief Executive Officer of the Film Musicians Secondary Markets Fund (www.fmsmf.org) as well as the Independent Administrator of the AFM & AFTRA Intellectual Property Rights Distribution Fund, overseeing the Japanese Record Rental Royalty Fund, the AHRA Fund (Audio Home Recording Act), and Digital Performance Royalties on behalf of the American Federation of Musicians (AFM) and the American Federation of Television and Radio Artists (AFTRA).  See www.dennisdreith.com.
                        
Dreith is on the board of directors for the charity "Environment of People Foundation, Inc." http://www.eopf.org, which "strives to ensure that music remain a central part of our children's lives and growth".  [back to top]

Production and Mastering Consultant: Doug Sax

Doug Sax has crafted sounds for the icons of the music industry for over forty years. Helping to define the sound of all genres of popular and classical music, Doug has been awarded technical achievement and artistic Grammys, the honorary lifetime Audio Engineering Society membership, and worked with legendary acts such as: Pink Floyd, The Rolling Stones, Ray Charles, The Eagles, Sheryl Crow, Barbra Streisand, Bette Midler, Neil Diamond, Rod Stewart, Earth, Wind and Fire, Tower of Power, Miles Davis, George Benson, Natalie Cole, Jackson Browne, Neil Young, James Taylor, Willie Nelson, George Strait, Lyle Lovett, Alison Krauss and the list goes on...

On December 27, 1967 Doug Sax opened the doors to The Mastering Lab Hollywood, founding one of the first independent facilities in the world, as well as the most recognizable name in mastering. Now located in Ojai California, The Mastering Lab remains a revolutionary state-of-the-art company, utilizing unique concepts of signal flow and electronics pioneered by Doug's brother, Sherwood Sax. Indeed all of our custom-electronics from the tape machines to the equalizers, compressors / limiters, A/D - D/A converters, monitoring amplifiers, and console are all purpose designed and handcrafted. The musical use of this peerless equipment has earned The Mastering Lab more Grammy nominations for engineering than any other mastering facility.

With Lincoln Mayorga, Doug was co-founder and co-owner of the first ultra high quality record label, Sheffield Lab Records. Their landmark recordings continue to be sought after and cherished. [back to top]

Executive Producer/Producer/Director, David Hoffman:

David Hoffman is one of America's premier documentary filmmakers. For more than 35 years, he has roamed the world finding and recording unusual and provocative stories. His 125 reality films have appeared on primetime PBS, Turner Broadcasting, The Discovery Channel, and Arts & Entertainment. He has produced specials for Nova, The American Experience, and National Geographic. His films have won every major national and international documentary award including: the Emmy®, the Cannes Film Festival Critics Prize, the George Foster Peabody Award, etc.

Mr. Hoffman has produced hundreds of network television commercials, five documentary-style features and eighty-eight prime time PBS® specials and series, including specials for Nova® and The American Experience™. His 125 reality films have appeared on The History Channel®, PBS®, TBS®, HBO®, and The Discovery™ Channel.

Hoffman is known for finding ordinary people with extraordinary stories to tell. He is a consummate storyteller who uses re-enactments, original music, and never before seen vintage footage, to enhance the drama of his stories. Several of Hoffman's public television documentary specials were among the highest rated television programs of the year that they aired. 

Director of Public Relations: Monica Matulich

Monica Matulich is managing partner and founder of PR Hollywood, a boutique and public relations firm that has served a variety of industries internationally since 1991. Her vast experience with the Entertainment Industry, Governments, the Internet, Consumer Products, Defense Contractors, Retailers, Hospitality, Travel and tourism has generated over $2 billion in client sales.

Spanning a career of nearly twenty years, Ms. Matulich’s senior marketing and PR skills have won government private Request for Proposal bids with such organizations as the Los Angeles Metropolitan Transit Authority, Southern California Rideshare, the Wilshire Chamber of Commerce, Wilshire Wildlife Concerts For Lunch, Brentwood Chamber of Commerce, the Turkish Ministry of Cutlure & Tourism, the Sino-American Cultural Consortium and United Technologies/Sikorsky Helicopter, among others.

While living overseas, Monica became the first Foreign woman to consult with the Turkish government when she created a turnaround marketing strategy that included print, documentary films and television to boost tourism revenues for the Turkish Ministry of Culture and Tourism that resulted in a 60% increase, despite a volatile Middle East climate.

Ms. Matulich has created communications programs in the Consumer and Entertainment Industries for such products as the five time award winning children’s home video program The Adventures of Dave & Becky, (produced by the stars of the WB home video series that sold over $50 million) and she handled the press for the Dual Disc release of Book of Shadows: Blaire Witch 2 that sold over 500,000 copies.

Her vast experience includes working with such brand name companies as: GoodYear, Sprint, Southwest Airlines, WineStyles (138 Franchises), Hansen’s Natural Juices, House of Blues, Cocoa Cola, Intel, HP, Healthshop.com, iCrete, LLC, InsideTrac, The Osteoprosis Institute, Blu Ray Rechnologies, The Latin Divas of Comedy, Global Crossing, Sorenson Media, Globix, E-prise, The Buffalo Saloon in Bejing, China, The Academy of Motion Picture Arts and Sciences, The International Society for the Preservation of The Rainforest, the Wildlife Waystation, Ed Asner, Daryl Hall and John Oates, LA Cellular, Disney Pictures, Universal Studios, and Warner Brother’s Studios, to name a few. [back to top]

Cinematographer/Producer: Eli Adler

Eli Adler has been shooting film and video professionally since 1980. He has photographed numerous local and national award-winning programs for broadcast, corporate and educational markets including two National Emmys for his cinematography. 

A specialty has been Music Industry projects working on many occasions for MTV, VH1, HBO and Live at the Filmore. He has produced and/or shot artists including Bette Midler, The Rolling stones, The Grateful Dead, Jimmy Buffett, Pat Benetar, Chris Isaac, Metallica, Bonnie Raitt, Train and Gwen Stefani.

Eli has a tremendous amount of international filming experience, having worked in Russia, Egypt, Italy, Germany, Switzerland, France, Austria, Australia, Zimbabwe, India, Niger, Chile, Peru, Brazil, Bali, Japan, Scotland, Mexico, Canada, England, Cuba, Iran, and Papua New Guinea.

Some of the Fortune 500 companies he has done work for include Apple, Oracle, The Gap, AT&T, Charles Schwab, IBM, Visa, Sun Microsystems,  Hewlett Packard, Adobe and Cisco Systems. [back to top]

Director of Corporate Sustainability and Design: Daniel Cook

Daniel Cook has worked in marketing and information design for 22 years. Upon graduation from the prestigious Art Center College of Design in Pasadena, Daniel worked in boutique to internationally recognized design firms in Los Angeles and San Francisco before founding his own company, Daniel Cook Design Inc in 1992. His broad experience encompasses all areas of marketing design from print, retail, tradeshow, packaging, and advertising to Internet, Web and social networking.

In the past few years, Daniel Cook Design has incorporated a long-held vision for sustainability into the company where the “triple bottom line” or People, Planet, Profit plays a key role. This includes not only green practices and materials to help the environment, but consideration of the impact on and support of humanity as equal parts of company profit. This commitment, along with years of nonprofit client experience, assures that Daniel will be a valuable member of the Luckyman Records team.

Past and current clients include: BEA Systems, Inc.; California Association of Nonprofits; California Institute of Technology; Kensington, Inc; Lexia Institute (educational software); Oxford Molecular Group (genetic/pharmaceutical modeling software); Plantronics, Inc; Santa Cruz Area Transportation Management Assoc. Schwab Foundation for Learning (nonprofit/dyslexia educational outreach); ShoreTel Inc; Soquel Vineyards; UC Santa Cruz Extension [back to top]

References

1. Dennis Dreith 818-755-7777
2. Shari Hoffman 818-755-7777
3. Joseph Paternoster 707-588-1440
4. Rabbi Abraham Cooper 310-553-9036
5. Francis Kaminer 510-655-8640
6. Ed Asner 323-863-9052
7. Brad O’Toole 207-284-1100
8. Daniel Cook 831-459-7335
9. Jerry Steckling 707-280-2146

Michael Gliksman, CEO/Producer
Luckyman Media Group
www.LuckymanMedia.com
Michael Gliksman, Founder/Executive Producer, Luckyman Records
www.LuckymanRecords.com (coming soon)
PO Box 1420
Santa Cruz, CA 95061
831-423-5523-home office
831-462-3300-office
702-733-0333-cell

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