HOME : EXECUTIVE SUMMARY
Luckyman Records CD/Computer Download/LP Charity Program
Label Slogan:
Hebrew Transliteration-Tikun Olam “To live one’s life for the betterment of the world”
Mission Statement:
To establish a vehicle by which the Music Industry will channel monies to any charity wishing to participate the program, in perpetuity.
Luckyman Records will help charitable organizations obtain exclusively branded and originally produced musical content that is recorded by world-renowned musical talent. Because of the uniqueness, in many ways, of the content, each album project will become the catalyst through which thousands of non-profit organizations will raise funds from their current donors as well as attract new donors through exclusive Internet pre-sales. Internet pre-sales will occur through existing methods in place in each non-profit’s website and to the general public through major On-line sales sites by purchaser designating desired charity.
Luckyman Records will establish a self-perpetuating, unprecedented channel of monies to any charity wishing to participate and those designated by the general public through on-line and other sales.
The pilot project will be underwritten in total by corporate funding once a single major charity and a celebrity level, international musician are secured.
Production Quality and Uniqueness
Luckyman Record product will be primarily all acoustic and solo or small ensemble to cut costs and make available special, intimate recordings produced at the highest possible sound quality. Luckyman Records will present our most loved musical artists in a manner in which they have yet been heard.
Luckyman Records takes the newly accepted Music Industry term “Unplugged” to the ultimate expression. In this case, one might instead use the term “Naked”. Because of the unprecedented production quality, material of the greatest personal meaning to each artist and, mostly, raw, stripped down recordings of one artist and their acoustic instrument; the artist will be heard as never before. True “soul music” regardless of genre.
Reasons for the Label's Necessity
Luckyman Records is vehicle whose time has come for the Music Industry and the Non-Profit world. At this time when distribution in the Music Industry is in the process of being reinvented, Luckyman will utilize and expand the use of New Media Marketing techniques and widen the availability of High Definition downloads, and introduce many to the joys of Vinyl LPs.
And to the beset Non-Profit world create a channel of significant, steady revenue potentially in perpetuity. Luckyman Records is not a one shot event to benefit a single charity. Rather a source of regular, substantial cash flow in a time when charities are struggling and many are turning to commercial endeavors.
Video
Whenever feasible, Luckyman Records will produce and distribute “The Making Of” documentaries with the possibility of a broadcast television and/or on-line series.
Considering the extreme popularity of Luckyman Records’ artists, and their cooperation and collaboration to raise the maximum funds for the charities it is reasonable to assume that such “viral” content will be generated and take full advantage of this somewhat new and truly powerful form of Internet marketing.
Demographics
The first several Luckyman Records products will be primarily Redbook CDs. The reason, aside from cost and ease of fulfillment, is that the main market for this product will be adults in the 35-50 range. Statistically, this is the significant segment of the public continuing to purchase CD product.
As the label matures and attracts youth oriented artists the computer download market will be tapped and developed. In this way broadening the demographics into the 12-35 range.
Pilot Budget
The pilot CD product will be available soon after production and will not utilize any pre-sale. In this way the label can be readily launched and established.
Production: $20,000
Fulfillment: (including graphics and design) $30,000 for first 10,000 units (units over 10,000 will be paid for by corporate underwriting)
Promotion: $15,000
Public Relations: $5,000
Executive Producer: $10,000
Estimated Total (dependent on in-kind donations): $80,000*
*For Luckyman projects beyond the pilot based on the pre-sale model, at the projected sale price of the products of $20, 3,250 units sold would equal the estimated budget. Assuming the participation of major charities with tens of millions of supporters and General Public pre-sale from major On-line sales, this number of 3,250 units sold is exponentially conservative and small.
The Team
Founder/Executive Producer: Michael Gliksman
Conservatory trained opera singer, and American Film Institute Producing Fellow, Mr. Gliksman is celebrating 40 years as an Entertainment Industry professional. As a son of two concentration camp survivors from Poland, with the mentoring of famed Nazi Hunter, Simon Wiesenthal, Michael focused his energies toward creating media projects to teach children lessons of the Holocaust. He established a new school of Human Rights Media Education appropriate for younger children. His film, "Hope Out of the Ashes", starring Liv Ullmann, has been studied by millions in the United States and China.
Mr. Gliksman has spent most of his Entertainment career as an executive and Executive Producer specializing in Development. He has affiliated with the Simon Weisenthal Center, The Speilberg Shoah Foundation, Turner Broadcasting, and currently with Skywalker Sound/Lucasfilm, LTD.
CFO: Joseph Paternoster
Mr. Paternoster has substantial experience in business, investments, tax planning, and in building companies. Mr. Paternoster has two issued patents, with three pending, involving water conservation technologies. Mr. Paternoster has spent much time in the Middle East and North Africa perfecting water technologies for arid regions.
He has owned Paternoster & Associates since 1983, a firm that advises businesses and individuals in tax, investments and financial planning.
Pianist/Production Consultant: Lincoln Mayorga:
Often cited as one of the busiest studio musicians in Hollywood, he was staff pianist at Disney Studios for 20 years and contributed to the soundtrack of such film classics as “Chinatown”, “The Rose”, “The Competition”, “Pete’s Dragon”, “Ragtime”, “The Way We Were”, and “Funny Lady” as well as TV classics like “Bonanza”, “Dallas”, “Fame” “Little House on the Prairie” “Highway to Heaven” and “Touched by an Angel”.
On the Pop side, he was Co-Producer, Arranger and Conductor of Ketty Lester’s classic million selling recording of “Love Letters” and a recording studio stalwart as Pianist, Arranger and Conductor for artists like Barbra Streisand, Mel Torme’, Johnny Mathis, Andy Williams, Henry Mancini, Vicki Carr, Frank Zappa, Margaret Whiting, Ringo Starr, Phil Ochs and Quincy Jones.
With Doug Sax, Lincoln was co-founder and co-owner of the first ultra high quality record label, Sheffield Lab Records. Their landmark recordings continue to be sought after and cherished.
Production and Mastering Consultant: Doug Sax
Doug Sax has crafted sounds for the icons of the music industry for over forty years. Helping to define the sound of all genres of popular and classical music, Doug has been awarded technical achievement and artistic Grammys, the honorary lifetime Audio Engineering Society membership, and worked with legendary acts such as: Pink Floyd, The Rolling Stones, Ray Charles, The Eagles, Sheryl Crow, Barbra Streisand, Bette Midler, Neil Diamond, Rod Stewart, Earth, Wind and Fire, Tower of Power, Miles Davis, George Benson, Natalie Cole, Jackson Browne, Neil Young, James Taylor, Willie Nelson, George Strait, Lyle Lovett, Alison Krauss and the list goes on...
Doug was co-founder and co-owner of the first ultra high quality record label, Sheffield Lab Records. Their landmark recordings continue to be sought after and cherished.
Music Industry Consultant: Dennis Dreith
Dennis Dreith has worked as a musician in the film music industry and eventually worked with the Recording Musicians' Association (RMA), becoming its president, a post he held for over 15 years.
Dreith has been the composer for such films as Purple People Eater (1988), The Punisher (1989), and Gag (2005) and his work can be heard in the soundtracks of Jurassic Park, Misery, Braveheart, Addams Family, Sleepless in Seattle, Heart and Souls, A League of Their Own and others. He has orchestrated and/or conducted scores for such pictures as Misery, Addams Family, Heart and Souls and A League of Their Own, providing services for John Williams, Lalo Schifrin, Dominick Frontiere, Marc Shaiman, Hans Zimmer, Eliot Goldenthal, Mark Isham and Cliff Eidelman.
In addition, Dennis has served as Music Supervisor on several major motion pictures as well as Music Consultant on the legendary Barbra Streisand New Year’s Las Vegas Concert.
Executive Producer/Producer/Director: David Hoffman
David Hoffman is one of America's premier documentary filmmakers. For more than 35 years, he has roamed the world finding and recording unusual and provocative stories. His 125 reality films have appeared on primetime PBS, Turner Broadcasting, The Discovery Channel, and Arts & Entertainment. He has produced specials for Nova, The American Experience, and National Geographic. His films have won every major national and international documentary award including: the Emmy®, the Cannes Film Festival Critics Prize, the George Foster Peabody Award, etc.
Mr. Hoffman has produced hundreds of network television commercials, five documentary-style features and eighty-eight prime time PBS® specials and series, including specials for Nova® and The American Experience™. His 125 reality film have appeared on The History Channel®, PBS®, TBS®, HBO®, and The Discovery™ Channel.
His expertise is in television productions involving real people (reality) and these days, especially in web production. David is currently considered by YouTube to be among the most successful at the production and distribution of video clips to target and general audiences.
Director of Public Relations: Monica Matulich
Monica Matulich is managing partner and founder of PR Hollywood, a boutique and public relations firm that has served a variety of industries internationally since 1991. Her vast experience with the Entertainment Industry, Governments, the Internet, Consumer Products, Defense Contractors, Retailers, Hospitality, Travel and tourism has generated over $2 billion in client sales.
While living overseas, Monica became the first Foreign woman to consult with the Turkish government when she created a turnaround marketing strategy that included print, documentary films and television to boost tourism revenues for the Turkish Ministry of Culture and Tourism that resulted in a 60% increase, despite a volatile Middle East climate.
Ms. Matulich has created communications programs in the Consumer and Entertainment Industries for such products as the five time award winning children’s home video program The Adventures of Dave & Becky, (produced by the stars of the WB home video series that sold over $50 million) and she handled the press for the Dual Disc release of Book of Shadows: Blaire Witch 2 that sold over 500,000 copies.
Cinematographer/Producer: Eli Adler
Eli Adler has been shooting film and video professionally since 1980. He has photographed numerous local and national award-winning programs for broadcast, corporate and educational markets including two National Emmys for his cinematography.
A specialty has been Music Industry projects working on many occasions for MTV, VH1, HBO and Live at the Filmore. He has produced and/or shot artists including Bette Midler, The Rolling stones, The Grateful Dead, Jimmy Buffett, Pat Benetar, Chris Isaac, Metallica, Bonnie Raitt, Train and Gwen Stefani.
Contact:
Michael Gliksman: Founder/Executive Producer, Luckyman Records
www.LuckymanRecords.com
mike@lmanmedia.com
831-423-5523
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